Successful Menu Pricing Strategy

If you have questions about pricing your menu and/or you would like to participate in a future class on this or other subject, or if you would like to arrange for Marshall & Associates to conduct this or other classes for your company please go to the “Contact Us” button, to register your request.

 

Step I - Establishing Opening Criteria

All menu pricing must be done with the utmost of consideration possible given to how it will affect guest counts, sales and your bottom line.   Your success may depend on how professionally and successfully you deal with your pricing actions.

 

Step II- Operational Research and Competitive Shopping

All menu pricing must be done with the utmost of consideration possible given to how it will affect both the top line as well as the bottom line.   Your success may depend on how you handle your pricing actions.